About Us

          1st Avenue Salon was established in 2008, by owner Veka Estrada.  We specialize in color, highlights, balayage and color correction. Our team is fully confident in doing dramatic transformations, and can work with all types of lengths and cuts.  Our stylists attend two classes a month to train/learn new techniques and styles.  We participate yearly in trade shows and hair expos.  We stay updated with new trends and products, and are proud to carry 3 of the most noteworthy brands in hair-care, Kerastase, Aveda, and Davines. 1st Avenue Salon operates with attention and respect for our environment.  We use high grade, natural ingredients which have been scientifically proven to restore and reconstruct the health of hair.

         It is important to us that we use products which consciously work towards the betterment of nature and earth’s sustainability.  We offer an experience that provides our clients with the highest quality of performance and products.

        Our location welcomes you with great people that strive to surpass your hair care expectations.   1st Avenue let's you take time to indulge and escape, at your convenience. 

Our Stylists


Veka has been in the cosmetology industry for as long as she can remember.
Growing up, Veka had an interest in beauty and hair that persisted into adulthood. Naturally, Veka chose to work in the hair, body, face, care industry.
Veka enjoys being able to serve the public at 1st Avenue Salon - Arcadia Pasadena where service, quality, and consistently going above and beyond for customers is the driving force of the business. 
Veka hopes to provide you with such a positive experience you'll remember to return to 1st Avenue Salon - Arcadia Pasadena when you're in need of a place to get away, relax, and freshen up your look!


 My name is Vanessa Diaz. I've been doing hair for 13 years and I love it! I love getting to use the creative side of my brain. I like to make people look good and feel good. I've trained with many different lines but I simply love Aveda. I've always known I've wanted to be a hairstylist. I love a challenge and getting to meet new people. I'm a southern California girl, lived and did hair in New York for a period of time but my heart belongs to California.


II’ve been doing hair for seven years.  I love making people feel good and look good. Most importantly, I want my clients to leave with their hair feeling healthy. I love art and the outdoors. I enjoy painting and am inspired by nature’s beautiful colors. Doing hair is my passion.  I would love the chance to make you feel beautiful.   


Her approach comes from the foundations of being trained from L'oreal Proffessionel , INOA color, Vidal Sassoon,Toni & Guy,Brazilian Blowout, Bio Ionic Straightenig perm,  Karin Atanasio Mexico, KERASTASE and mentors of the beauty industry.  Izabella has participated in runway shows in Mexico, and has been featured in the Los Angeles Isse Show.

Izabella specializes in color, cutting and styling. She is also favored by brides for bridal parties and up-do's. Specialties: Izabella has been a cut, color, and stylist specialist for the past 27 years She has a wide range of experience in hair shows in New York, Mexico, Italy, Paris and Los Angeles. Her work is perfected and one of a kind. This bubbly chocolate head will make sure you love your hair every time.  She has the creative talent and exceptional techniques to help you look and feel amazing!

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